Mr. Xu, the founder of the most popular hardware t

2022-07-25
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Mr. Xu, founder of Magnum hardware tools, talked about the power of "accumulation and thin development"

Mr. Xu, founder of Magnum hardware tools, talked about the power of "accumulation and thin development"

recently, he was invited to participate in a symposium of entrepreneurs in Wuxi, Jiangsu Province. The conference invited a number of local entrepreneurs in Wuxi. The main purpose of the conference is to invite entrepreneurs from all walks of life to talk about their current business experiences and share them with the audience on site and in front of the TV. Among them, Mr. Xu, the head of the hardware tool brand magnum and the founder of Jiangsu magnit magnetoelectric Co., Ltd., impressed me deeply. As a typical post-80s generation, Mr. Xu was born in Wuxi City, Jiangsu Province. He started his business in his hometown after graduating from university. It has been nearly 10 years since then. Mr. Xu, who was in high spirits on the scene, shared his experience in Entrepreneurship and enterprise management, and talked about his accumulated wisdom for many times

(manliang planning)

it is reported that Mr. Xu, a continuous entrepreneur, founded Jiangsu magnit in 2017. He is mainly engaged in the R & D and manufacturing of products such as magnetic steel, magnetic materials, hardware tools, electronics and electrical appliances. Later, he set up the current manliang hardware tools independently of measuring tool planning products, and a special team is responsible for the operation and management

hardware tools are biased towards asset operation. They need to purchase a large number of raw materials, invest in production lines and expand sales channels, resulting in a long product sales cycle and constant capital flow. Moreover, there are as many as 1000 product categories under manliang. For the first time, different products have witnessed the amount of plastic waste polluting the sea. The production equipment and storage management are not small costs, and the operation difficulty is self-evident. However, we firmly believe in the power of "thick users do not need to change"), so in the early stage, we optimized various business links to reduce costs, while constantly changing passivity into initiative, and reduced unnecessary intermediate circulation items by optimizing the upstream and downstream supply chains. For example, reduce the intermediate links of dealers, adopt the factory direct selling mode, give more satisfactory prices to enterprises and end consumers, and promote the expansion of market channels

it is learned that manliang has accumulated a lot and made steady progress in R & D and innovation. When a group of peers spread the word about new products, brand activity planning and event marketing, manliang silently polished the products, from design to product testing, as well as the follow-up optimization iteration after the small-scale launch of new products, When some peers are worried about the improvement of product defects, magnum has started to promote products on a large scale. Such a relaxed business rule has greatly reduced the cost of product trial and error, which is conducive to the continuous expansion of the word-of-mouth effect of magnum. At the same time, it also makes the promotion of product channels more convenient, agents more motivated and consumers more receptive

Mr. Xu frankly said that he was not eager for success, but achieved his goals step by step according to his own rhythm. At present, manliang has 6 production plants, which are distributed radially in different regions of China. Its products are rich and diverse, including thousands of single products such as measuring ruler, caliper, angle ruler and planning. It mainly focuses on the foreign trade market and has made great achievements. Only in 2018, the overall turnover exceeded 73million

(a corner of Masson's production workshop)

Masson expects that the overall revenue in 2019 will increase by more than 20% year-on-year. At the same time, it will shift its position to the domestic market and adopt the synchronous development strategy at home and abroad to promote the gradual expansion of Masson's market share and further enhance its brand influence. Mr. Xu added further

the conference benefited a lot. Just Mr. Xu's words made people feel the importance and power of accumulated wealth in enterprise management. I believe that Mr. Xu and manliang will become better and better in the future

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