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2022-10-01
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Zhouweikun: my four experiences of IBM innovation

the IT industry is an industry that has just sprung up in China in the past 10 years

ibm brought the production of PC to China in 1994, then brought the concept of e-commerce to China, and brought the concept of IT service to China in 1996. When IBM came up with this concept, many professionals did not know what "it services" were. But now 60 or 70 domestic enterprises have begun to set foot in this industry. It can be said that many things in the change of IT industry pattern are directly promoted and led by IBM

in these 15 years, we have constantly improved ourselves and pursued innovation, provided advanced technology for all enterprise customers with poor performance stability, and truly committed to helping customers achieve success; We constantly strive to realize the real integration of technology and business insight, and finally realize the value to customers on innovation

if the reform and opening up has brought China's rapid economic growth in the past 25 years, I believe that innovation will bring rapid growth in the next 25 years. If it takes China 25 years to catch up with half of the world level, then we hope that innovation can recover the other half. Catch up with the gap between China and Western countries in the past 250 years in 50 years. The focus of China's work in the new era is independent scientific and technological innovation, industry restructuring, service industry development, skill development, and a balanced development of China. From this, we can see that innovation plays an important role

in 2006, IBM conducted a survey of Chinese CEOs. First, we ask them: will there be fundamental changes in the next two years? 90% of people believe that there will be changes; Next, ask the success rate of these changes. 58% of CEOs in China think they can be very successful. The second question is: which field do you think innovation is the most important? The answers given by 100 CEOs in China are similar to those given by 765 CEOs worldwide - 40% are product and service innovation, and the other 30% are business model innovation. The third question is: does collaboration in innovation matter? How did you do it? Everyone thinks it's very important, but most people also think it's a little difficult to do it. In addition, we also found that in China, about 80% of creativity comes from external resources, which means that external collaboration and internal collaboration are equally important. The fourth question is: what external factors will affect your innovation? Interestingly, Chinese entrepreneurs believe that the government factor is lower than the global result, and the economic uncertainty accounts for only 20%. Inappropriate technology applications are also lower than those in the world. So the conclusion is: Chinese CEOs believe that the impact of external influence and resistance on innovation is lower than that of global CEOs. As for the internal resistance, the answer of Chinese leaders is similar to that of the international, that is, the issue of human resources. How to innovate without a suitable team and culture? Chinese CEOs believe that the biggest problems are in culture, team, investment and so on

since 2005, many enterprises have begun to embrace innovation: from Philips to the lack of innovation in the entire electronic industry, General Electric believes that innovation is very important to them. Sony has changed a new CEO to seek innovation at the top... More and more CEOs have put innovation on their agenda

innovation in the 21st century is different from before. We are no longer talking about innovation behind closed doors, but about innovation in an open, open and collaborative manner; Innovation is no longer a personal behavior. The future innovation is not a discipline, but a multi-disciplinary work together. Innovation is not just invention, otherwise you will not really understand the meaning of innovation. Many people think that innovation is rather empty and difficult to materialize. They mistakenly think that innovation can only be achieved by wearing jeans and not shaving to work

so, what areas does IBM think innovation is in? We explain innovation from six aspects: product innovation, service innovation, business process innovation, business model innovation, management culture innovation, and policy and social innovation. IBM has gone through decades, and we have drawn some results from the practice of innovation for your reference: first, innovation will not run out of the laboratory, nor from the human resources department. Innovation starts with C "The price is 500 yuan per gram of EO office. A company needs to make a strategy, and you can make it when you drink coffee. But if you explore the core, it is leadership. Second, innovation is not limited to the field of R & D, so that every employee can participate in the innovation process of the enterprise. Innovation should slowly become the core of corporate culture and values. Third, there is no set rules for innovation, and every enterprise may find its own The road of innovation. In the first year, CO2 emissions can be reduced by 270 kg. 4 No enterprise can complete the whole innovation process alone, even if it is a company with great wealth

like other strategies in management, innovation strategy should achieve "three points strategy and seven points implementation". To achieve this, any enterprise should start from three aspects: first, it must have a high-performance culture. Get a lot if you get good grades; If you don't get good grades, you'll get less. Otherwise, the executive ability cannot be established. Secondly, we must make strategy transparent. If everyone does not know the direction of the company, it will not be implemented. In 1994 and 1995, the most difficult years for IBM, the employees of the company knew the current difficulties, but they were not discouraged, but worked together to tide over the difficulties. Finally, we should cultivate leadership. Leaders are not high on the top, but should roll up their sleeves to work with employees and track the progress of things at any time. Strategy and implementation need to be well understood in the face of machine anxiety. They should be the relationship between fish and water, which are interdependent and inseparable

a company with a clear goal and vision must consider the enforceability of the strategy while formulating the strategy. (end)

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